Advertise strategically to hit target market.

Our only purpose to establish a business is to earn profits and there are some major factors which decide profitability of the business. Advertising and promotion is one major factor for success of any business provided it to be strategic and planned. Before advertising, some research and analysis are mandatory for the advertiser to get maximum coverage and impact of the information.

First of all is the content of the advertisement which must have all business related brief information with contact details including location, contact numbers, email id and website (if any). Next is to select medium of advertisement which can be print media, online promotion or other sources.

Print media include leaflets, handouts, brochures, pamphlets, newspaper advertisement, hoarding etc. Set you budget first and plan for any of above mediums. Newspaper advertisement has direct access to people so information is widely spread in very short span of time. Other print merchandise such as leaflets, brochures or handouts too have fast access to market but wastage is more in these mediums. So plan the distribution to reduce the wastage.

Another impacting source to advertise are online promotion and social media which have become very popular in recent time. Social media like Facebook, Twitter and Hangouts are widely used by all categories of people especially by students and working class. It’s very fast to advertise through social media and many business establishments have set up a department for online promotion and marketing. It is very fast way to spread the information and deliver it directly to the prospects. It’s cost effective and does not require hefty budgets to do social media advertisement.

There are lots of data generating companies which provide segment based data of all major cities worldwide containing name, location, contact number and email ids of the contacts. This data is available on monetary or other terms. Select the data according to our target market and send informative mailers which can be email or post mail to the data base. This is also very quick source to advertise and professionals do check their mails every day.

Website is another source to advertise. A website enables target market to get information of products/services, contact details, company’s credentials etc. Website should be responsive, simple, informative and categorized. Attract internet users to the website by getting it optimized on search engine. Link the website with mailers, social media or other internet sources. An impacting website can covert big number of visitors into customer.

So these were some ways to advertise strategically as it costs to advertise and planned advertising will not only control the cost but also explore more opportunities to attract customers generate profits for the enterprise.