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Archive for the ‘Business and Market’ Category:

Consumer behaviour strategies of Patanjali Ayurveda.

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Coming to a halt in the series of Patanjali Ayurveda Limited with this final write up, I would like to share some more information about the enterprise. Purpose behind sharing these write ups is to make young management students aware how country’s traditional methods can make an enterprise on the top of the highest business…

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Rise of Patanjali Ayurveda – not a coincidence but strategy.

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2012 – 450 Crores 2013 – 850 Crores 2014 – 1200 Crores 2015 – 2000 Crore 2016 – 4500 Crores (estimated). This is the market growth of Patanjali Ayurveda Limited in last four years and all multinational companies have strategically planned to retain their market share which is being captured by Patanjali very rapidly but…

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Foreign Direct Investment (FDI) – Will it boost economy?

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Switch to any news channel, pick any newspaper, one word you will obviously hear or read – FDI. Yes, it’s very hot topic these days and often seen being discussed by politicians, economists, traders, corporate etc. but still away from common man’s knowledge. So let us try to understand what exactly is FDI and why…

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Promotion, Marketing, Strategies – Indian cinema too using these tools to maximize collections.

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Planning, strategies, promotion and marketing, these are some terminologies for all businesses whether it to be services, telecom, hospitality, FMCG or else. How cinema can be behind to use these tools for success? Apart from script, story, direction or star casts, which are the internal procedures of cinema industry, film makers have now started planning…

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Rise of Patanjali Ayurveda – A coincidence or a strategy?

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Ayurveda – An Indian based technique to cure diseases and health complications has widely been used all over the world. Ayurvedic medicines and health compliments contain natural and herbal ingredients, thus put no adverse side effect on health whereas other chemicals based artificial health supplements have lots side effects to our body. Many Indian manufacturers…

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