Our only purpose to establish a business is to earn profits and there are some major factors which decide profitability of the business. Advertising and promotion is one major factor for success of any business provided it to be strategic and planned. Before advertising, some research and analysis are mandatory for the advertiser to get…

Toddler, high school, college life and finally occupational life – these are stages which we all pass through in our life and of course we do lots of mistakes during these stages. Here I wish to share some guidelines we need to adhere with when we enter a milestone of our life – age of…

Shopclues, Flipkart, Snapdeal, Amazon – these are some websites which are browsed and used by a computer savvy person almost every day. Online shopping has become very popular among youth and professional generation in recent years and more than 60% of retail market is captured by online shopping. It’s very convenient for people to browse…

India has world’s second largest telecommunication network based on the total number of both fixed and mobile telephone users with lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. Country has the world’s third-largest Internet user-base. According to the Internet and Mobile Association of India (IAMAI), the Internet…