There are many brands whose services or products we use every day. Why these brands are given that particular name, we might not be interested to know or despite using it for a long time, we aren’t aware of full name of a brand which we know as projected name. Today we are going to…

Digital payments have gained popularity among consumers but have also brought in the threat of cyber criminals placing fake e-wallet apps to dupe users. All internet users who use various applications on their smartphones are very prone to getting duped by cyber fraudsters. Many offer messages go viral on social media which offers lucrative benefits…

As the country moves towards a cashless environment after demonetization, the initial responses of consumers and merchants have been mixed with some much enthused and some confused. The government’s move to make India a cashless economy has a clear vision to make circulation of money through the sources which can be tracked but task isn’t…

Mobile wallets like Paytm, Freecharge, Mobikwik and others have become increasingly popular since demonetization. As the cash crunch has made it almost more dependent for us to use e-wallets. However, while using e-wallets it is very important to manage it well as there are risks involved. And this means not only taking care of your…

Post demonetizations when all industries struggled in severe cash scarcity in the market, good news are once again back with consumers back with cash or alternatives in the markets. ‘Good days’ are back in sight for consumer goods companies, with the industry expecting consumption to bounce back from as early as next quarter as the…